Do you know that out of an nth number of video conferencing solutions out there in the market today, browser-based video conferencing is becoming far better than software-based application.
What is a browser-based video meeting?
It’s a video call that starts by clicking on a video call link. The browser opens and the video call is hosted directly within the browser itself.
What are the advantages of browser-based video meetings?
- No need to download any apps or software
- No need to create a login
- The call starts immediately
- Technical issues are avoided during the call
- Security is tighter, the risk of hacking is lower
- There are no delays
- Works on any device
How does browser-based video conferencing work?
A browser-based video meeting uses software called WebRTC (Web Real-Time Communication). This software allows web browsers and mobile applications to communicate in real-time via simple APIs. This enables audio-visual communications to work inside web pages. Web RTC software allows direct peer-to-peer communication. This eliminates the need to install plugins or download any apps or software. (Paraphrased from Wikipedia).
What makes a poor video meeting experience?
Software-based meetings can look like this:
- Click on a link to download the video software
- Create personal login details
- Authenticate your personal login
- Find and enter the meeting ID and PIN number
- Call setup takes over 10 minutes
- Users become disengaged
Businesses are more connected than ever, despite people working from home or spread across different locations. Workers are united by video meetings. To remain efficient and productive, video meetings need to be agile and flexible.
More businesses also use productivity tools and collaborative software to help teams work together. (like Microsoft Teams, Slack, Asana) Project management software features often rely on the ability to dip in and dip out of meetings to drive actions in real-time. The demand for huddle rooms is also increasing to further reflect this more immediate way of working.
Video conferencing depends on the agility to make meetings effective and productive. Taking ages to hunt through your e-mails looking for a meeting ID does not lend itself to working in this way. The instant nature of browser-based meetings is set to dominate the future of video conferencing.
Here’s the 7 Key Reasons to Try a New Online Video Call and Conferencing Tool – SimplyVideo vs. Zoom article that demonstrates how SimplyVideo can be a great solution for your video conferencing needs.
Here are 6 reasons why browser-based video meetings are becoming much more popular
1. Remember your video link in your head
Regardless of whether you are down the pub, or in a co-working space, your meeting ID is short enough to remember. Your video link will often be personal to you, including your own name.
2. Instant launch – Start talking immediately
Browser-based video conference lives in your browser of choice, meaning that users don’t need to download any apps or set up login credentials to get started. There’s no risk of downloading corrupt files or compatibility issues with laptops or operating systems. Joining a meeting is as simple as clicking a link. To communicate in person, we simply open our mouths. We aim to make video calls as instant as in-person communication.
3. Avoid software and app downloads, eliminating the need for updates
Forcing users to download video software is hard work. Many users are skeptical of downloading software or apps. They worry about security risks. Many of these risks were identified when Zoom was hacked and video cameras were being used to record people unaware. This has made many people wary of trusting even well-known video software. Modern browsers are loaded with Web RTC ready functionality and security features. Simply put, browser communication has everything you need to communicate well at speed.
4. Use anywhere, to call anyone, on any device
Regardless of what device or operating system users favour, you simply connect through their default browser. Internet browsers are already interoperable and everybody already uses them. Hence, you just need to click one link from any device to be face-to-face with anyone in the world. No skills needed. Users chat instantly whether they are on a smartphone or a tablet.
5. Talk to anyone – Interoperability
Most mainstream video calling software works with each other. This means that you can connect a video call from Zoom to Webex Teams for example. This is known as interoperability. Most browser-based video conference call platforms are interoperable via the browser alone. This means that one browser works with another browser but asks the platform o connect a call to a Skype for a user for example and this is not possible.
Most mainstream video platforms use standards-based communications. (Skype for Business, Google Hangouts, Webex Teams, Zoom, Bluejeans, and others) So if a video platform is standards-based, they can all connect with each other via the SIP protocol. Most video platforms are simply not sophisticated enough to achieve this. Simply Video, however, was built with business-grade video meetings in mind. This fully interoperable approach enables us to connect an ops team in one company with a pre-sales team in another with both parties using their favoured video software. No blockers, no delays, no pesky codes, the interface is seamless and instant. Simply talk NOW!
Check out this article, How to Run Larger Video Calls with More Participants and guidelines applicable to any video meetings and conferences.
6. Browser-based video conference calls provide the same features as video software
- Fully branded virtual meeting rooms. Personalised meeting room ID, meeting landing page, logos, branded colours, personal messages in every step of the video call.
- High quality, 4K audio and visual
- Screen sharing, instant chat
- Call recording
7. You can trust browser-based video conference security
Downloading software is risky. The security of the software depends on how much effort the app’s developers invest in regular security maintenance. They must continually update their software, vigilantly monitoring for cyber threats to their platform.
Browser-based video calling relies upon the browsers’ in-built security protocols. Companies like Google, Apple, and Microsoft employ huge teams of experts to maintain their security protocols, with massive budgets. Their tight maintenance models make it difficult for hackers to succeed.
8. Browsers are the future of video conferencing
Lengthy joining processes kill video meetings. When setup is slow user adoption rates plummet. People are filled with dread at the thought of a video call. Frustrations creep in even before you even join the call. Productivity suffers. It’s the video equivalent of having to navigate numerous phone menus before you can actually speak to a human. Your soul dies a little bit during the process.
Visit this article to learn about Disruptive Video Meeting Room Trends – Affordable, Rapidly Deployed Huddle Rooms.
Our one-click to join browser-based video conference speed up collaboration, saving time and effort. Users avoid long-winded setup and achieve productive meetings. Book a demo with our team to find out more.