XR, or Extended Reality, is the catch-all term for any technologies that add to what we experience with our eyes and ears. Confused? Hopefully you won’t be for long.
If you’ve ever used the IKEA app that allows you to use your phone camera to see what an item will look like in your room, that’s XR. Ever used PlayStation VR? That’s XR too. As you can see, it’s a pretty broad terminology that covers a lot of technologies.
That’s why we’re here to help cut through the confusing jargon and techno-babble to give you a better understanding of what XR is and how it benefits you and your business.