SimplyVideo's Guide to Extended Reality (XR)

Everything you always wanted to know about XR (but were afraid to ask).
Find out moreDownload your Guide to XR

What is Extended Reality (XR)

XR, or Extended Reality, is the catch-all term for any technologies that add to what we experience with our eyes and ears. Confused? Hopefully you won’t be for long.

If you’ve ever used the IKEA app that allows you to use your phone camera to see what an item will look like in your room, that’s XR. Ever used PlayStation VR? That’s XR too. As you can see, it’s a pretty broad terminology that covers a lot of technologies.

That’s why we’re here to help cut through the confusing jargon and techno-babble to give you a better understanding of what XR is and how it benefits you and your business.

Extended Reality (XR) Market Growth

Now is the time for businesses to get stuck in and reap the benefits. We understand all too well that these technologies sound a little gimmicky and futuristic – but that’s just because they’re very, very cool. They are most certainly not going anywhere.

aR, AR, and MR offer the ability to do stuff without actually being there. In the case of VR, it allows you to build and view digital spaces rather than create them in reality. Applied properly, these technologies are saving businesses billions – which means their adoption is going through the roof.

Want to find out more?

You can download our full Guide to Extended Reality (XR)

Guide to Extended Reality (XR)

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