Why You Need To Strengthen Your Video Strategy

As video conferencing is indeed vital in these times for many businesses, it is also imperative to have a strong video strategy in place that will help boost companies’ productivity.

Why do you need a strong video strategy?

  • Productivity – Boost your team’s work rate
  • Business continuity – Enable your workforce to work from any location
  • Engagement – Build stronger, face to face relationships with your clients
  • Transformation – Stay ahead of new workplace trends
  • Cost and Complexity – Avoid wasting time and money on disjointed video platforms and costly video equipment

How do companies that are not video-enabled suffer?

  • Workers make 50 wasted trips a year (Forrester Consulting)
  • Collaboration efforts become sluggish and thwarted
  • Meeting room infrastructure is disparate and inefficient
  • They can’t promote video as an environmental and collaboration strategy
  • They fail to fully engage with collaboration tools, business processes fracture and they work in silos

What does a good video strategy look like?

  • Video is an essential part of your everyday business
  • Your team can build face to face rapport with your customers
  • You can connect video calls directly with users on all the major video platforms
  • Your video platform is fully branded with a video experience that’s 100% tailored to your business
  • Video strategy allows you to seamlessly use Microsoft Teams
  • The team can dive straight into a video-enabled workspace whenever they need
  • Video calls are high quality, reliable, simple to access and seamless
  • Video integrates with all your major systems, including MS Teams, your CRM and your business process software
  • Video-enabled rooms are simple to navigate and easy to use
  • Your video estate is standardised, simple to manage and doesn’t cost a fortune in support fees
  • You use 1 video platform, with 1 single joining process. – Everyone knows how to use it.

Business video usage is being adopted much more quickly because:

  • Video speeds up working
  • The work at home directive has seen an explosion of video usage
  • The increasing adoption of Microsoft Teams

Consumer behaviour – In particular, younger people are more likely to elect for the video channel first and ignore voice calls altogether. Hence, phone usage is rapidly declining. Many firms are jumping straight to invest in the video instead. Gen Z consumers naturally video call, using platforms like Facetime, Whatsapp, and many others to speak face to face. Their consumer behaviour is influencing workplace transformation.

Video-enabled huddle rooms

Office spaces are changing, based on shifting work behaviours. Demand for small video-enabled meeting spaces called huddle rooms is rapidly increasing. With more companies using collaborative software like MS Teams, video meetings are more fluid. As tasks move forward in real-time people literally “huddle,” dipping in and out of smaller, pop up video meetings. Huddle rooms are designed to work just how millennials work – rapidly, informally, and creatively.

The increase in working from home and using Teams is also forcing many business owners to consider their video rooms estate. Many video rooms are still expensive, clunky, and difficult to use. They feature a disparate array of devices and software that doesn’t work together. Business owners seek to standardise their meeting room estate.

Simplyvideo has innovated a unique approach to the growing demand for huddle rooms. Our low cost, self-assembly video rooms offer an affordable way to rapidly roll out huddle rooms and full-sized conference rooms. These fully Microsoft Teams and Zoom native “All in One Video Rooms” are deployed in just 120 minutes. Being priced at an affordable monthly price point, the packages are commercially disruptive.

All furniture, video devices, interoperability, licenses, and 24/7 support is included. No drilling, plastering, or meeting room preparation is required. These packages have been custom-built to overcome the barriers to video room ownership, by removing time, cost, and complexity. By challenging the traditional approach to pricing and delivering video rooms, they make professional meeting spaces readily available to smaller businesses, that ordinarily couldn’t afford them.

MS Teams

Microsoft Teams is a business powerhouse. Delivering 17% faster decision making (Forester Consulting) and ease of collaboration regardless of location. It’s clear to see why 91% of the fastest-growing (fortune 100) companies use MS Teams. (Source is Microsoft)

Microsoft Teams is a video-first platform. It unites teams in a collaborative way that enables faster ways of face to face working. Teams are intrinsically connected with all the other apps in the Microsoft service stack. With a click of a mouse from any Office programme, you can video call any of your contacts right now!

MS Teams usage is driving business owners with video strategies in many ways:

  • It fuels the need for video-enabled huddle rooms
  • Requires each user to be equipped with video devices on their desktop and at home
  • It needs an old conference room kit to be upgraded or use interoperability software to run Teams video calls

With everyone using Teams video software it is logical to take a standardised approach to your video estate

To achieve your objective of enabling your entire company to use MS Teams with full video capability, there are many technical aspects to consider. Our previous articles (How Microsoft Cloud Video Interop (CVI) Turns MS Teams into A Supercharged Communications Tool) take a “deep dive” into all the considerations for the above objectives. The best way to be sure that you are wisely investing in your video strategy to achieve the best ROI is to chat with our team of forward-thinking AV experts. As part of our consultation process, they patiently work through your objectives and ensure that you get the right outcome.


Having wrapped your head around all of the above, you then need to consider will your video service be able to connect video calls with other video services?

Having committed to using video in a serious way, the last thing you would want is to expect your clients to have to subscribe to lots of different video platforms to be able to talk to them. Interoperability means the ability to connect 2 different platforms to each other. So imagine, you use Microsoft Teams, but your clients use Zoom. Or they use Webex Teams and you use Simplyvideo. The ideal is to seamlessly connect these services with no delays, no clunky APIs and no gotchas.

Moreover, another benefit of interoperability is that it cuts down on the number of premium video licenses that you need to pay for, per user. Those costs can really mount up. For example, many companies use MS Teams for internal communications and Zoom for external calls. This is essentially buying 2 separate, premium video licenses at double the cost. In addition to this, both platforms have very different joining and call processes. Therefore, you are paying for 2 premium licenses and neither of them is tailored to your company. You miss out on the opportunity to personalise and tailor your video process. You will save time and avoid technical issues by using our platform to standardise your video call process and connect with other service users.

Check out this article, 8 Reasons Browser-Based Video Conferencing is Better than Software-Based, and learn how Simplyvideo can help your organisation on video conferencing needs.

A deeply tailored, branded and personalised experience

Both Zoom and MS Teams are very “vanilla” experiences that are standard across millions of users. These days, bespoke video meeting rooms are designed around you as a virtual extension of your branded office environment. Imagine your own, high definition, fully customised video experience, with your own logo, fonts, imagery, and brand colours expertly woven through every single step of the process. For example, right from the welcome screen, to the joining process, during the call and the exit screen, your personal profile is displayed, and your brand is showcased in prime positions. You can even provide a waiting area with a 90-second video explainer, a web link, or personal message.

Generic platforms like Microsoft Teams and Zoom do not have this capability. They are corporate giants, who cannot build your video experience around you. You are buying a commoditised product, at a profitable price point, use their brand, and promote only their logo, every time you use the platform. You are missing out on valuable promotional opportunities and prime pixel real estate.

There is a high value in holding customer-facing meetings while promoting your own brand. Video is a prime sales channel. Your logo stays right in front of your customers’ eyeballs, while your staff builds precious relationships with them, for instance.

Read this article, 7 Key Reasons to Try a New Online Video Call and Conferencing Tool – SimplyVideo vs. Zoom, to find out how Simplyvideo improves your online team meetings.

Phones and CRM integrated

The most productive companies integrate their video and phone systems with their business processes. This means that CRMs, ERP and company IT systems can be used to launch video and voice calls. Actions can be tracked on-screen in real-time. This integrated technology puts the company on speed and makes real-time communication and process tracking much easier.

Website – Customer service

Offering video customer service fully engages your audience, taking your client relationships up a level. Being face to face, on a personally branded platform boosts rapport and understanding. Technical calls go much more smoothly with a video call too. Imagine a call to a technical engineer to fix a washing machine. The engineer sends a video link and can immediately see the error code, identify the broken part and offer up a solution straight away.

1 click video – Online convergence

Big companies like Samsung now provide 1 click customer service video calls directly embedded into their website. This is browser-based and pops up instantly. As smaller companies follow suit, we see the move towards video happening much more rapidly.

Versatile video – Futuristic trends

Modern technology and cutting-edge software have made the video platform even more useful than it was just for communication.

AI-driven automatic transcription of video-based speech – Recorded calls can be passed through a natural language processing engine to produce a transcription of your video call.

 This can be used for a variety of purposes:

  • Share training tutorials with detailed instructions as a recap from the call
  • Grab quotes from senior leaders for PR purposes and company press releases
  • Subsequently, share for later review as a follow up a video call
  • Transcriptions can form company blog articles. This has the added bonus of contributing to your website’s SEO
  • Transcriptions can be used to form professional video scripts

Video and screen recording adds to the versatility of the video platform

In addition, using video for business, many companies now use the recording, editing and sharing platforms. (like Loom) These record video calls and screen actions and send them after the call.

  • Firstly, training sessions are easier, quicker and more accessible
  • Secondly, review the recording afterwards to avoid taking notes during the call
  • Thirdly, calls can be shared with someone who couldn’t be present but needs the information
  • Lastly, speed up business – You talk 6 times faster than you type. Sending video messages saves time

Call recording has entered the office vocabulary with people in our team often saying “ping me a loom”. Productivity hacks like this quickly become adopted as a way of working.

Share online webinars – Boost your social media buzz, actively engage with your audience and increase your following

Speech translation – AI-driven tech like automatic speech recognition (ASR), machine translation (MT) and voice synthesis (TTS) enable speech captured in a video to be translated automatically

Call centre functionality – AI-driven natural language processing software allows customer service calls to be automatically quality controlled with zero human intervention.

Converging Technology – Wearable Video Devices

RealWear video headset in action
Picture by Michal Wachucik / Abermedia

The RealWear headset is a rugged, voice-operated android video communications device that’s worn on your head, hard hat or safety glasses. Above all, this powerful device enables video calls to take place in industrial settings while people move around safely. It works anywhere with 4G, Wi-Fi, or a satellite connection. No longer tied to a desk, laptop, or mobile, workers can actively collaborate with anyone, anywhere. The headsets bust apart traditional silos, connecting board rooms to the factory floor. Imagine a project team that conferences in an engineer on-site to live demonstrate an issue in real-time.

Ideal for: Oil/gas, factory, industrial, engineering, construction


Live video calls can be made from a drone. Imagine live footage from a drone flying over a potential building site or oil rig.

Expert video knowledge

The last few months have seen company owners embrace their video strategy. Therefore, they are looking to further harness video in the workplace by extending their video estate. Our experienced audio-visual team recommends simple, cost-effective solutions that really work. Speak to our experts to discuss your video strategy. Request a demo here.

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